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Inspiring trust and confidence has never been more important than in the current economic climate. Providing well-written content is a big step towards this goal. Show your customers that you value and respect them, and they will trust you.
“The difference between the almost right word and the right word is really a large matter – it’s the difference between the lightning bug and the lightning.”
Mark Twain’s words are true for any communication. Whether in literature, marketing or technology, communication can only succeed if you choose exactly the right word. The translator’s job, my job, is to put your content into the right words. Because there is one thing you can be sure of: At least one of your readers or users will know the difference between the lightning bug and the lightning. And that one person should be our “benchmark”.
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